New Members

SAA welcomes 3 new members: Health Promotion Board, Focus Media and Corlison Pte Ltd. Members are encouraged to interact and tap on each other's expertise for the betterment of their businesses and the industry. 

If you need introduction, contact Lily Tay, Executive Director, Tel: 6272 4011, Fax: 6222 7575 or email  lilytay@singaporeadvertisersassociation.org

Integrate or Risk Disintegration!

 
With buzzworks such as consumer engagement, multiple touch-point strategies, 360- marketing, being bantered around these days, marketers are constantly seeking acute communication solutions that best amplify their brand and product positions. The solution: "Integrate or Risk Disintegration!"

This insight was shared with SAA members and industry friends by Geoff Tan, Senior Vice President and Head of Strategic Marketing, Singapore Press Holdings Limited (SPH) at the SAA Luncheon Talk held on 19 Auguest 2010 at the SPH Auditorium.

In this age of multi- dimensionality, many advertisers are seeking quintessential answers as to how cross-media strategies can be effectively deployed across campaigns. "SPH Turns You On", said Geoff, referring to On-line, On- air, On- ground, On- mobile, On- screen in addition to On- print advertising.